In Enterprise Mobile...

A survey found that 46% of the businesses cited “creating, planning, and managing an enterprise mobility strategy” to be their top mobility challenge. In contrast, technical challenges were rated significantly lower. 

how you made users feel... 

Storytelling is the magic sauce that allows the brand to become more than an entity, but to be an experience -- an experience that aids the consumer in the decision-making process. Ultimately, a social brand story appeals to the emotional, removes the fear, and builds trust.

Missing a Basic Expectation... 

Missing a basic expectation of your product can cause extreme frustration of your customer/user. 

• Lot's of missed expectations opens the doors of competitors
• Be on the lookout for failed and missing expectations

Cost of customer frustration... 

• Additional expense from
  building unused functionality 
• Additional expense from re-do work
• Lost revenue from missed sales 
• Additional expense from
  added support